This animation was a response to a competition sponsored by Design 21, an online social design network, in partnership with the Forest Stewardship Council (FSC). The goal was to create an awareness campaign for the FSC. I created an animation based on the philosophical question, "If a tree fall in the forest, does it make sound?" My goal was to raise awareness of the millions of acres of forest lost each year to illegal logging and deforestation and do so a manner that is thoughtful, straightforward and memorable.